A slight drop - time for some more analysis

The Property Database UK website seems to have bounced down a few places - time for another tweak.

When looking at a website with SEO goggles on it can be difficult sometimes to see things as a search engine might. To help with this I developed a tool some years ago that strips tags out of a web-page to reveal the content that search engines use to rank it and last week this system was re-developed as the MJB Web-page Analyser.

The new Web-page Analyser eats any web-page you feed it, chews it up a bit and spits the contents back at you in chunks. As well as simply listing al the words used in order of frequency, it cross-matches words use in key elements such as the Page Title, H1 heading and META description and gives them a score in an attempt to show you the words that are most likely to find the page.

The Analyser is currently suggesting that the words most likely to find the site are:

property, the, and, for, sale, uk, database, rent, across

And funnily enough a search for this full set of words finds the site at no 1. The current position for 'property for sale uk' is around the 500 mark even though all for words are listed here. If we swap 'uk' for one of the other words we also find the site in the top 20 or 30 results.

A quick look down the full words list shows that 'uk' is only featured 3 times compared with 32 times for the word 'property' and perhaps I simply need to increase the frequency of 'uk'.

The scoring system is based on my gut feelings about how Google weights various elements of a web-page and I'm not expecting perfect accuracy. This tool won't explicitly tell you what you need to do to your page to improve its ranking but if you know what you're doing it should help point you in the right direction.